PROGRAM DETAILS

How each program works.

Every program works the same way: we build your foundation once, then make one finished improvement every month. What changes is how much we build, and what we focus on. Here’s each one in plain words.

01 · TAKEOFF

Who it’s for

Each sale is smaller, so growth comes from more people finding you and coming back. Think of a yoga studio, a salon, a gift shop or a photographer.

Your launch, first

We get the basics right, so new people can find you and say yes.

We look at who buys from you and a few local competitors.
We rewrite how you describe what you sell, so it’s clear in seconds.
We fix up to 3 pages of your current site, or build a simple one-page site.
We set up your Google listing and Facebook page.
We connect one easy way to book, buy or sign up.

Includes 1 round of changes. Paid once, with the launch fee.

Then, every month

About 3–4 hours of focused work on one improvement. For example:

A class or event page people can book from

A photo and listing refresh before your busy season

A simple signup so past customers hear from you

Each month we pick the one that will help most, together.

How you’ll know it’s working

More people showing up, signing up, buying and coming back.

Attendance Subscribers Purchases Repeat visits

5 more customers a month is what it takes for the added profit to pay the $300 monthly fee, for a local studio or service with a $120 average sale keeping about 60% as profit. Each one past that is profit for you. Results usually build over a few months.

02 · ORBIT

Who it’s for

You already have customers and more than one service. The goal is a fuller calendar and more of those customers coming back. Think of an auto shop, a cleaning service or a physical therapy clinic.

Your launch, first

We sharpen what you offer and make booking and coming back easy.

We study your customers and your main competitors.
We sharpen your offer and what makes you different.
We rework your site, or build a new one of up to 3 pages.
We set up your Google listing and Facebook page.
We add online booking or an inquiry form that goes straight to you.
We start an email list and an easy way to ask for reviews.

Includes 2 rounds of changes. Paid once, with the launch fee.

Then, every month

About 5–6 hours on one bigger improvement. For example:

Automatic review requests after every visit

A win-back email to customers you haven’t seen lately

A new page for your most profitable service

Each month we pick the one that will help most, together.

How you’ll know it’s working

More bookings and inquiries, more reviews, more regulars.

Bookings Inquiries Reviews Returning customers

3 more repair jobs a month is what it takes for the added profit to pay the $500 monthly fee, for an auto repair shop with a $400 average sale keeping about 45% as profit. Each one past that is profit for you. Results usually build over a few months.

03 · INTERSTELLAR

Who it’s for

A single new customer can be worth thousands, so every lead matters. Think of a remodeler, a roofer, a landscaper, an accountant or a law office.

Your launch, first

We build a site and a system made to win bigger jobs and never lose a lead.

We research your market and how the top competitors win work.
We shape your offer around higher-value jobs.
We build a new 4–5 page site made to turn visitors into estimate requests.
We set up your Google listing and Facebook page.
We capture every inquiry in one place, with follow-up so no lead goes cold.
We set up review requests after each job, and a way for happy customers to refer others.

Includes 2 rounds of changes. Paid once, with the launch fee.

Then, every month

About 8–10 hours on your most important improvement. For example:

A new service page, plus the ad that sends people to it

A gallery of your best finished projects

Follow-up for estimates that didn’t close

Each month we pick the one that will help most, together.

How you’ll know it’s working

More qualified leads, more estimates, more high-value jobs.

Qualified leads Estimates High-value customers

2 more jobs a month is what it takes for the added profit to pay the $800 monthly fee, for a home-service contractor with a $1,200 average sale keeping about 35% as profit. Each one past that is profit for you. Results usually build over a few months.

04 · IN EVERY PROGRAM

The same in all three.

Whichever program you choose, you get these.

Google and Facebook, set up

Your Google listing and Facebook page cleaned up so people can find you and trust what they see.

A short monthly call

The Lightspeed Meeting: we look at what happened and agree on the next Mission. That’s about all we need from you.

Website care

Updates, fixes and small changes to keep your site current.

A monthly report

What we did, what changed and what’s next, in plain words.

Simple tracking and a 90-day plan

So you can see what’s working, and know what the next three months look like.

It’s yours

Your website, strategy and research belong to you as soon as your launch is delivered.

What we need from you

Your logo, a few photos, and your services and prices.
Access to Google and Facebook, or we send copy-this instructions and you make the changes.
A short call once a month.

We start building the day your assets arrive, and give you a date once they do.

05 · WHICH ONE FITS

Pick the line that sounds like you.

Still not sure? Choose “Help me choose” when you get started, and we’ll recommend one on your call.

Most sales are a few hundred dollars or less, and you need more people through the door. Takeoff →
You have regulars and several services, and want a fuller calendar. Orbit →
One customer is worth $1,000 or more, and every lead counts. Interstellar →
See all three side by side
The three programs side by side
TakeoffOrbitInterstellar
Your launch
ResearchCustomers and a few local competitorsFull customer and competitor studyIn-depth market and competitor research
Your messageWhat you sell, said clearlyYour offer sharpened to stand outAn offer built to win bigger jobs
WebsiteUp to 3 pages improved, or a new 1-page siteA major rework, or a new site of up to 3 pagesA new 4–5 page site
Revisions1 round2 rounds2 rounds
Google & FacebookEvery programSet up or cleaned up so you show up in local search and Maps.
Taking actionOne way to book, buy or sign upOnline booking or an inquiry formEvery inquiry captured, with follow-up
Repeat customersNot at launch (can be a monthly Mission)Email list and review requestsReview requests and referrals
Tracking & planEvery programSimple tracking and a 90-day plan.
Every month
MissionAbout 3–4 hoursAbout 5–6 hoursAbout 8–10 hours
Call, care & reportEvery programA Lightspeed Meeting, website care and a monthly report.
The fine print
  • Month to month. Cancel anytime.
  • Monthly hours don’t roll over.
  • Hosting, domains, ad spend and third-party tools are billed separately.
  • No guaranteed rankings, leads, bookings or revenue.

06 · START YOUR LAUNCH

2 launch spots open for November.

Tell us about your business. It takes about two minutes, and nothing is charged until we’ve agreed on the right program together.